Big Changes in Real Estate: What Compass Buying Coldwell Banker & Century 21 Means for You
Nichole Story
If you’ve been watching the headlines, you may have seen that Compass is acquiring Anywhere Real Estate — the parent company of Coldwell Banker, Century 21, Sotheby’s, Corcoran, ERA, and more. In other words, some of the biggest names in real estate are now under one roof.
So what does this mean for you as a buyer or seller?
More Consolidation, Less Variety
With so many brands owned by one company, there will likely be fewer differences in how brokerages operate. That could mean more standardized tools and marketing, but also less local flavor.
The Zillow Factor
At the same time, Zillow is tightening its rules. Homes that aren’t listed quickly on the MLS may not show up on Zillow at all. That’s a problem if your agent suggests trying a “private” or “coming soon” strategy — because if Zillow bans the listing, you could lose a huge chunk of buyer traffic.
The NAR Requirement
Most agents (myself included) are required to be members of the National Association of Realtors (NAR), which enforces policies like “Clear Cooperation.” That means once your home is publicly marketed, it must be entered into the MLS within one business day. While this rule is meant to create fairness, it also limits flexibility in how your listing is rolled out. Personally, I think NAR has a long way to go in adapting to today’s market.
What It Means for You
Your listing strategy matters more than ever. Where, when, and how your home is marketed can directly affect your sale price.
Visibility is key. Zillow, MLS, and brokerage rules all determine how many buyers will actually see your home.
You need an agent who understands the rules and the workarounds. Navigating Compass, Zillow, NAR, and MLS policies takes more than just putting a sign in the yard.
Bottom Line
The real estate world is shifting — fast. Compass is now a giant, Zillow is calling more shots, and NAR is holding agents to strict rules. If you’re thinking about buying or selling, you’ll want an agent who’s up to speed and can guide you through the noise to make sure your home gets maximum exposure.